Are the Kardashians losing their social media sparkle? Despite their massive online following, it seems that Kim and her famous family are struggling to connect with their fans on social media. The analysis of their clothing and beauty brands reveals shockingly low engagement levels, leaving many wondering if the Kardashians are falling out of favor with their online followers.
Kim’s Skims and SKKN brands are failing to spark much interest, with engagement levels hovering around 0.09% and 0.05% respectively. Even Khloe’s Good American clothing range, which boasts 2.4 million followers, is only seeing a meager 0.02% engagement rate. And while Kylie’s clothing brand, Khy, is performing well, her toddler clothing line, Kyliebaby, is struggling to gain traction.
According to experts, the Kardashians may be resorting to using bots to inflate their social media numbers. Emmy award-winning digital creator Coralee Trigger has raised suspicions, suggesting that the family might be using bots for their brands, much like they use Botox for their bodies.
Social media consultant Matt Navarra also notes that the low engagement levels could be due to fake followers or poor content quality. It remains to be seen whether the Kardashians will address these concerns and make efforts to improve their online engagement rates.
As fans await a response from the Kardashian camp, it’s clear that even the most famous family in reality TV is not immune to the pitfalls of social media. Stay tuned to see how this saga plays out in the world of influencers and brands.
