Data analytics took the spotlight at a recent seminar hosted by Media Insite, a local media-monitoring company. The panel discussion at the event dove deep into the importance of data analytics in shaping brand perception.
Kiran Mahabir, TT Chamber president, and media manager reflected on her early days in sales at 90.5 FM. She emphasized the shift from demographics to psychographics in marketing, highlighting the need for insights into the audience.
Brent Coutain, division head of digital marketing agency IUGO, stressed the importance of maintaining consistency in brand communications and not waiting for issues to arise before shaping brand character.
Media Insite’s Operations VP, Joe Taylor, described the company’s role in analyzing and visualizing data for clients. Ricqcolia Phillip reinforced the idea that businesses must leverage data effectively to achieve their objectives and ensure messaging aligns with audience perception.
In conclusion, understanding the data provided by analytics is crucial for companies to make informed decisions and align their strategies with their goals. Now more than ever, businesses must focus on purposeful content to drive meaningful engagement and avoid simply “showing up” without a clear strategy in place.
