Logitech CEO Hanneke Faber is paving the way for a mouse that could potentially last a lifetime. In a recent episode of The Verge’s Decoder podcast, Faber teased the idea of a “forever mouse” that could revolutionize the way we use our computer peripherals. The concept involves a mouse that receives software updates, introducing a subscription-based model that could change the game for Logitech.
Faber spoke about exploring the potential of a mouse that users would never have to replace, drawing parallels to a timeless, well-crafted watch. While there are no concrete plans in place for the release of such a product, Faber’s excitement around the idea is palpable. The challenge lies in finding a business model that can sustain the concept without breaking the bank for consumers.
While the average price of a mouse is around $26, Faber acknowledged that a “forever mouse” could be priced at $200, making it a premium product targeted towards professionals and tech enthusiasts. The idea of a subscription mouse was also floated, potentially offering users peace of mind with regular software updates.
In an industry where hardware upgrades are the norm, Logitech is pushing the boundaries by exploring the longevity of computer peripherals. With a strong focus on sustainability and reducing their carbon footprint, Logitech is committed to doubling its business and making a mark on the tech world by 2031.
As consumers eagerly await the possibility of a “forever mouse,” Logitech is setting the stage for a new era of innovation in computer peripherals. Stay tuned for more updates as this groundbreaking concept continues to unfold.
