In a surprising turn of events, Epic Games has confirmed that Apple has finally accepted its previously rejected Epic Games Store notarisation submission. This news comes after Epic Games referred Apple to the European Commission, accusing the tech giant of being “arbitrary, obstructive, and in violation of the Digital Markets Act (DMA)”.
According to Epic, Apple had an issue with the design and positioning of Epic’s “Install” button, claiming it was too similar to Apple’s “Get” button. Additionally, Apple took offense to Epic’s “In-app purchases” label, stating it was too similar to the App Store’s “In-App Purchases” label. Epic defended its choices, explaining that they were following standard naming conventions that users are already familiar with.
Despite the ongoing dispute, Epic remains hopeful and ready to launch the Epic Games Store and Fortnite on iOS in the EU in the near future. This comes at a time when EU regulators are cracking down on Apple’s alleged non-compliance with EU rules. If found guilty, Apple could face a hefty fine of up to 10% of its global annual revenue.
The ongoing feud between Epic Games and Apple highlights the complexities of the digital market landscape, with both companies standing their ground on what they believe to be fair business practices. Stay tuned as this story continues to unfold.
